Do not go about proclaiming that you are a sect distinct and separate from those who adore God in other forms and names. Thereby, you are limiting the very God whom you are extolling. Do not proclaim in your enthusiasm: “We want only Sai; we are not concerned with the rest.” You must convince yourselves that all forms are Sai’s; all names are Sai’s. There is no ‘rest’; all are He. You must have noticed that I do not speak about Sai in My discourses, nor do I sing of Sai during the bhajan with which I usually conclude My discourses. And you must have wondered why. Let me tell you the reason. I do not want the impression to gain ground that I desire this Name and this Form to be publicised. I have not come to set afoot a new cult; I do not want people to be misled on this point. I affirm that this Sai form is the form of all the various names that man uses for the adoration of the Divine. So, I am teaching that no distinction should be made between the names Rama, Krishna, Easwara, Sai — for they are all My names. – Divine Discourse, May 17, 1968