If your thoughts centre round the body, you will have worries about pains and illnesses, real or imaginary; if they are centred on riches, you will be worried about profit and loss, tax and exemptions, investment and insolvency; if they roam round fame, then, you are bound to suffer from the ups and downs of scandal, calumny and jealousy. So, let them centre round the seat of power and love which deserves willing submission and let your whole being surrender to it. Then, you will be happy forever. For the sages of the Vedic culture, the rishis, the Name of the Lord was the very breath; they lived on the sustenance inherent in the contemplation of the glory of the Lord. When the milky ocean of the Vedas was churned with intelligence as the rod and devotion as the rope, the butter of the three great classics – the Ramayana, the Mahabharata, the Srimad Bhagavata emerged, for spreading the message of the Namasmarana (chanting of the divine name) way to peace and joy. It is to revive this message and to restore faith in the Name that this Avatar has come into the world, in the Kali Yuga. – Divine Discourse, Oct 3, 1965